Free diagnostic tools

Know exactly where your pipeline is leaking.

Two tools built on the same frameworks we use with clients. Run them yourself in under five minutes — no credit card required.

No credit card
Instant access
Built for B2B decision-makers
Tool 01

ICP Clarity Audit

Most B2B firms think they know their ideal client. Most are wrong. This audit scores how precisely defined your ICP really is — and shows you exactly where vague targeting is killing your conversion rates.

  • Score your ICP definition across 8 dimensions
  • Identify where targeting vagueness is costing you deals
  • Get a prioritised fix list based on your score
Takes
~8
minutes
Tool 02

Pipeline ROI Calculator

What is a leaking pipeline actually costing you? Model the revenue impact of fixing your conversion rates and shortening your sales cycle — with your own numbers, not industry averages.

  • Input your current pipeline metrics
  • See the revenue impact of a 30% conversion improvement
  • Model what a 6-week shorter sales cycle is worth annually
Takes
~5
minutes
Ready to see your numbers?

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