In social selling, authenticity isn't just important - it's everything. Yet countless financial services firms are unknowingly sabotaging their social selling efforts by outsourcing their voice to people who fundamentally cannot represent them authentically.

For financial services providers embracing social selling, understanding and leveraging long runways isn't just helpful - it's absolutely essential.

The changing landscape of social selling

Let's be honest—most of us are tracking the wrong things on social media.

For the past decade or so, marketing departments have largely dictated the customer acquisition narrative.

Have you ever noticed how rarely someone reaches out after reading your carefully crafted LinkedIn article?

Why your LinkedIn sales strategy needs a reality check

Content might get you noticed, but strategic sales engagement gets you meetings.