We are in/Thread. Experienced, passionate, B2B lead generation specialists.
Our
Values
Transparent
No outsourcing. No offshore teams. No mystery about who's managing your account.
You work directly with us. You know exactly who's creating your content, engaging with prospects, and tracking results. Regular strategy sessions, clear reporting, and honest conversations about what's working and what needs adjustment.
No wizard behind the curtain. Just clarity.
Trusted
Your In-house team. Your voice. Your reputation.
Authenticity can't be delegated. We learn how you think, how you speak, what matters to your audience - then position you accordingly.
Every touchpoint strengthens your professional reputation, it doesn’t simply fill a content calendar.
And we don't work with your competitors - your strategy and positioning remain exclusively yours.
Experienced
30+ years of B2B experience means we know what works, what doesn't, and why. We see opportunities others miss and avoid tactics that look good on paper but fail in practice.
Your strategy is built from proven methodology - not guesswork.
Tested
With proven results across B2B finance, technology, professional services, and logistics.
We've navigated complex high-ticket sales cycles, positioned experts in competitive markets, and delivered measurable pipeline growth. Strategy backed by real-world results, not theory.
OUR PEOPLE
Our leadership team believe your social voice should be authentic and a true representation of who you are.
B.Comm (Marketing & Hosp.Man) | UNSW
Certified Master Coach | BCI London
Master Trainer | Twitter
Fleur Filmer
Founder & Communications Lead
Over the past 25 years, I've built companies from scratch, acquired and sold existing operations, and consulted to a huge range of businesses from startups to corporate and have specialised in privately owned medium to large sized enterprises.
Whilst strategic marketing and operations have been my niche, communications is my passion.
Whether B2C or B2B and regardless of the size and scale of any business, successful sales always have been and always will be measured on the quality of H2H (Human2Human) communciations. It is the connection we make in communications that fundamentally determines the success of the bottom line of every business.
I love business, I love working with interesting values driven business people and I love supporting my clients through strategic communications.
Jason West
Founder & Data Lead
Masters of Applied Statistics | Swinburne
Diploma of Financial Markets (FSIA)
Certified Digital Analyst (DAA)
Agile Project Management Practitioner
Google Certified Digital Analyst
Google Analytics Individual Qualified
Salesforce Certified Consultant
Qualifications in Predictive Analytics and Web Analytics
Over the last 30 years I have designed global digital strategies, reviewed multi-country initiatives, & implemented local campaigns for a broad range of clients.
My experience includes successfully founding a leading B2B digital marketing agency which specialised in Online Reputation Management in Sydney.
My passion is delivering the numbers in a way that make business sense. I believe digital performance clarity should be accessible to every business leader.
Our Home
hello@inthread.co
(+612) 9127-5506
PO Box R60
Royal Exchange NSW 2000