We are in/Thread. Experienced, passionate, financial services social sellers.

Our
Values

People know the difference. They always know.

Transparent

Unlike outsourced solutions that can create communication barriers and opacity in the process (the wizard behind the curtain), our integrated approach means you'll always know exactly who's managing your campaigns and have direct access to the specialist handling your account.

This commitment to transparency extends to our regular strategy sessions, detailed performance analytics, and honest discussions about both successes and areas for optimisation, ensuring you're never left wondering about the status or direction of your social selling initiatives.


Trusted

By keeping all work within our own walls, our specialised team becomes an extension of your brand, understanding its every nuance and evolution.

This deliberate choice empowers us to deliver unwavering excellence, pivot strategies instantly, and build meaningful connections with your audience.

While outsourced teams can create a sense of distance and automation, our unified in-house approach ensures every social touchpoint carries your authentic voice and strengthens customer relationships through genuine, personal engagement.


Experienced

While most agencies outsource to freelancers using cookie-cutter approaches, we keep everything in-house. Our team combines 30+ years of deep business expertise with real campaign experience, so we spot opportunities others miss and anticipate market changes before they happen.

The result? Social selling strategies tailored to your business that consistently drive growth. No guesswork, no generic (cringeworthy) solutions—simply proven methodologies refined through years of successful client partnerships.


Tested

Our seasoned in-house team brings proven expertise from diverse industries, having navigated complex B2B landscapes and delivered measurable results for clients across multiple sectors.

This wealth of practical experience enables us to identify unique opportunities, anticipate market shifts, and create social selling strategies that consistently drive business growth.


OUR PEOPLE

Our leadership team believe your social voice should be authentic and a true representation of who you are.

B.Comm (Marketing & Hosp.Man) | UNSW

Certified Master Coach | BCI London

Master Trainer | Twitter

Fleur Filmer
Founder & Communications Lead

Over the past 25 years, I've built companies from scratch, acquired and sold existing operations, and consulted to a huge range of businesses from startups to corporate and have specialised in privately owned medium to large sized enterprises.

Whilst strategic marketing and operations have been my niche, communications is my passion.

Whether B2C or B2B and regardless of the size and scale of any business, successful sales always have been and always will be measured on the quality of H2H (Human2Human) communciations. It is the connection we make in communications that fundamentally determines the success of the bottom line of every business.

I love business, I love working with interesting values driven business people and I love supporting my clients through strategic communications.

Jason West
Founder & Data Lead

Masters of Applied Statistics | Swinburne

Diploma of Financial Markets (FSIA)

Certified Digital Analyst (DAA)

Agile Project Management Practitioner

Google Certified Digital Analyst

Google Analytics Individual Qualified

Salesforce Certified Consultant

Qualifications in Predictive Analytics and Web Analytics

Over the last 25+ years I have designed global digital strategies, reviewed multi-country initiatives, & implemented local campaigns for a broad range of clients.

My experience includes successfully founding a leading B2B digital marketing agency which specialised in Online Reputation Management in Sydney.

My passion is delivering the numbers in a way that make business sense. I believe digital performance clarity should be accessible to every business leader.


Our Home

hello@inthread.co
(+612) 9127-5506

PO Box R60
Royal Exchange NSW 2000

 

CONNECT WITH US

The old playbook for reaching B2B decision-makers is obsolete. Reach out to start rebuilding your lead funnel today.