Lead generation infrastructure.
Built for you. Owned by you.
We help B2B companies develop lead generation pipelines that are built for how buyers actually research, validate, and decide today.
in/Thread We build it. You own it. Results compound after we leave.
The tactics that filled pipelines three years ago are quietly failing.
Buyers research through AI systems before they see your outreach. They validate through networks before responding to your emails. They've shortlisted vendors before anyone in your organisation knows they exist.
Not Another Agency. Not Another Strategy Deck.
Traditional agencies create dependency. Pay monthly for campaigns that stop when you stop paying. Lose momentum when the contract ends. Never own the methodology. Wonder if they're optimising for their retainer or your pipeline.
This is different.
We build complete lead generation infrastructure - tools, frameworks, outreach systems, content architecture - directly into your organisation. Then we transfer everything to your team.
Your team. Your systems. Your pipeline.
There's a specific issue that brought you here.
Maybe it's watching outreach response rates decline quarter after quarter while doing everything "right." Maybe it's the growing gap between effort going in and results coming out - more content, more tools, more activity, but less pipeline and less certainty about what's actually working.
Or maybe it's something harder to articulate. Subscriptions ticking over for tools that sit unused. Strategy decks from consultants gathering dust in drawers. Agencies delivering activity reports but not pipeline you can trace.
And underneath it all - the uncomfortable truth that if you stopped paying external partners tomorrow, your lead generation would stop with them.
That feeling isn't failure. It's the natural consequence of a market transition that most B2B organisations haven't adapted to yet.
Buyers now ask AI systems for recommendations before they search LinkedIn or visit your website.
They validate through trusted network connections before responding to outreach. They've made decisions before your sales team knows they exist.
The old playbook measured activity and assumed results would follow.
That assumption has expired.
You're Not Failing. The Landscape Shifted.
B2B buyers no longer choose the loudest voice.
They choose the one they encounter across multiple layers of trust.
30 minutes to map the gap between your current approach and the new landscape - and what 90 days could change.
From our thread
